Work & Impact
Facts & Figures
$230M
Annual margin delivered through integrated marketing
Margin created in first year of HIPAA-compliant CRM
$25M
60%
Reduction in time through operational redesign
50M
Conversions achieved through unified narrative
Note from the Founder
Results reflect work led within Fortune 5 organizations and global agencies prior to founding EverAspen Intelligence, and demonstrate the impact we bring to every engagement.
Case Studies
Social Activation
One Step Closer
Uncovered key consumer insight and shaped the strategy for CVS Health that sparked the #onestepcloser social movement, generating 3 billion views from 70 million people. The work contributed to over 50M vaccinations during the height of the COVID-19 pandemic.
Led to industry recognition as well as personal recognition of founder, Kaileen Hanlon, with a CEO Award for outstanding performance and extraordinary contributions to CVS Health .
Simplified MarTech
HIPAA-Compliant CRM
Spearheaded the development of a simplified, HIPAA‑compliant MarTech ecosystem for CVS Pharmacy that unified data, streamlined orchestration, and accelerated personalization across channels. The solution reduced time‑to‑market by 60% and generated $25M in margin in its first year.
Brand Positioning
CarePass
Drove brand positioning, naming, creative, and digital strategies for subscription loyalty program, CarePass, that accelerated adoption. The launch delivered 2x the projected enrollments, exceeded awareness expectations by more than 4 points, and established the foundation for what is now ExtraCare+.
Behavioral Insights
Choice Hotels Roadtrip
Through Havas and Choice Hotels relationship, unlocked insights on spontaneous travel that drove strategy for Yelp partnership around real-time local discovery. This micro-moment strategy led to double-digit lift in brand consideration and significant increases in booking, along with an Ogilvy award.
Strategy & Creative Link
Integrated Campaign
Through Havas and Amtrak relationship, repositioned rail travel as a productive, comfortable alternative drove measurable ridership growth and revenue increases, proving clear marketing effectiveness and earning Effie recognition for results.